CDP is going to revolutionize healthcare.

Watch Rupen Patel, Chief Strategy Officer of Healthgrades, highlight how CDP can transform your customer experience.

The Data Problem

The problem today is that we are inundated with data. There are numerous martech systems out there, each collecting important information about consumers and their habits. Unfortunately, these resources are siloed--they don’t talk to each other or share information.

Variety, Volume, Velocity

Every day, the data comes in at an increasingly high level of variety, volume, and velocity, overwhelming our systems and making it almost (almost) impossible to deal with. Therein lies a tremendous opportunity, because we live in a world where customers want and expect quick and personalized engagement.

CDPs consolidate everything we need

Today there are almost unlimited customer touchpoints and interactions. How can we gather and use all of this information? Enter the CDP. It puts all that data in one place by aggregating and organizing it in real time. Then it processes it, generates insights, and feeds it back to other systems--making those systems smarter in the process. And because this happens in real time, it constantly generates enhanced marketing opportunities and customer experiences.

A CDP is not a CRM, a DMP, or an EDW


A CRM defines the sources of data you can integrate, and requires you to collect the data within a predefined identity structure.

A CDP allows for new data to be incorporated and activated, including unstructured and anonymous data to drive a more unified experience across touchpoints with the health system and its providers.


A DMP targets anonymous users and categories for advertising.

A CDP combines customer data from all sources into a persistent customer database that retains the history and supports many more use cases beyond advertising.


An EDW collects data into unified customer profiles, but can’t handle the influx of new unstructured data types.

A CDP addresses real-time use of customer data, including unstructured and anonymous data, enhancing touchpoints and user experiences.

A CDP does a lot of things extremely well

Consolidates existing functionality

CDPs consolidate existing functionality, creating new synergies that lead to new insights into consumer behavior.

Simplifies your life

CDPs simplify your life by consolidating multiple functions and disparate sources of information, while streamlining integrations — so you can drive more intelligent customer engagement.

Processes a lot of information

CDPs process large amounts of information and leverage data lakes for virtually unlimited data storage and processing capabilities--what today’s data-driven consumer behavior marketing demands.

Processes consumer data at the person level

CDPs process consumer data at the person level. They link multiple devices under a single individual, providing improved functionality for CRM and other martech systems and programs across the organization.

Answers the tough questions

CDP’s answer questions you might not think to ask. By enhancing your other technology capabilities, they can create relationship-building moments with consumers and increase engagement by getting the answers to:

  • What services did a consumer access before their last visit?
  • What patient population segments do they belong to?
  • What hospital services have they been interested in lately?
  • Where are they in their customer and patient journey?
  • What pages on our website have they visited?
  • What ads have they interacted with previously?
  • How do recent actions change the way you engage them in the future?

You can learn more about CDPs at the Customer Data Platform Institute:

Will a CDP take you to the next level?

Find out if a CDP is right for your organization.