Web Strategy & Design services help you engage and convert more prospects and patients online. We begin every website engagement by gaining a deep understanding of your organization’s brand values, digital presence goals, and design preference, and then we create and develop an information architecture for your responsive design. Our approach to planning, designing, and developing websites, leveraging our healthcare Content Management System (CMS), ensures your web presence is competitive and effective at driving business results. We focus exclusively in healthcare consumer engagement and have 20+ years experience.
In the initial phase of the project, we get to know your organization and the communities you serve. We discover your brand values and marketing objectives, study your service areas, evaluate the competitive factors impacting your growth, and uncover your website, service-line, and broader digital-presence goals.
Once you feel comfortable that we understand what success looks like, we create a website strategic plan. In the plan, we map your core brand values to your online presence and explore content and search strategies, features, and functionality that will enhance users’ experience on your site and help achieve your goals.
We create an information architecture that includes a detailed site map, hierarchies, categorizations, navigation, and metadata. The end goal of the Information Architecture phase is to outline all the pages your new site will contain and the navigation throughout.
Leveraging details from the website strategic plan and the Information Architecture, our creative team produces two design comps and presents them for your consideration. Our creative team recommends page layouts, web graphics, copy, and a navigation approach to enhance users’ experience. Once you have approved the final design, we begin implementing these assets in our design production department.
We go well beyond local agencies to understand your goals for patient acquisition and service-line growth and create a strategy-driven design that looks great and drives business results. Our UX engineers transform the graphics and copy to the final interactive product using our CMS solution. Before launching the final site, they turn it over to an internal quality assurance tester and then your team for user acceptance testing.