Web Strategy & Design services help you engage and convert more prospects and patients online. We begin every website engagement by gaining a deep understanding of your organization’s brand values, digital presence goals, and design preference, and then we create and develop an information architecture for your responsive design. Our approach to planning, designing, and developing websites ensures that your web presence is competitive and effective at driving business results. With both licensed and open-source CMS options that fit your needs and a long history of healthcare consumer engagement, Healthgrades Web Solutions is the foundation for digital success.
In the initial phase of the project, we get to know your organization and the communities you serve. We discover your brand values and marketing objectives, study your service areas, evaluate the competitive factors impacting your growth, and uncover your website, service-line, and broader digital-presence goals.
Every step in our process is founded on data and incorporates stakeholder feedback and alignment. In the strategic planning phase, we map your core brand values to your online presence and explore content and search strategies, features, and functionality that will enhance the users' experience on your site and help you achieve your goals.
We create an information architecture that includes a detailed site map, hierarchies, categorizations, navigation, and metadata. The end goal of the Information Architecture phase is to outline all the pages your new site will contain and the navigation throughout.
Leveraging details from the website strategic plan and the Information Architecture, our creative team produces two design comps and presents them for your consideration. After you choose a design, the team continues with recommendations for page layouts, web graphics, copy, and a navigation approach to enhance users’ experience.
We go well beyond local agencies to understand your goals for patient acquisition and service-line growth and create a strategy-driven design that looks great and drives business results. Our UX engineers transform the graphics and copy to the final interactive product using the CMS solution that fits the needs of your organization. Before launching the final site, they turn it over to an internal quality assurance tester and then your team for user acceptance testing.