Build better experiences

Healthgrades Content Management System allows users to create sophisticated hospital websites, landing pages, micro sites, and mobile sites with an intuitive authoring and editing platform that, once set up, anyone can use — no coding required. As a Healthcare CMS, its sophisticated security and access control model provides a straightforward way to control brand integrity, workflow, or other compliance-related elements. Prepare and manage image and video content and other digital assets for reuse across every digital channel. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.

Engage healthcare consumers on a personal level

Identify target segments, compile relevant content, and deliver timely, valuable subject matter via multiple channels — smartphone, tablet, website, and more. Use event- and behavior-triggered marketing for real-time personalization in any target environment. Personalized content may be rendered as HTML pages, ASPX, JSP, XML, JSON, JavaScript, images, videos, or anything else required for either the healthcare website experience or for external system delivery.

Quickly and cost effectively deliver the healthcare-specific content and capabilities consumers value most when visiting a hospital website. Leverage Healthgrades’ advanced out-of-the-box healthcare components such as Provider Directory, Classes & Events, Locations, Services, and more to launch your experiences faster and deliver phenomenal conversion results.

Launch content at scale

Maintain brand standards and quality control with a component-based approach that cuts implementation times in half. The true, multi-tenant SaaS-based architecture allows developers to build and deploy as many projects simultaneously as needed — and release them on independent timelines. Regional marketers can control and modify templates for their sites themselves.

Healthgrades’ CMS architecture is separated into two conceptual areas: content management and content delivery. This separation, called decoupled deployment, is key to supporting digital content delivery on any device via any channel, regardless of underlying technology. Unlike traditional Content Management Systems that limit hospital website design possibilities, Healthgrades provides total design freedom.

Optimize performance and conversions

Derive actionable insights about consumer preferences and conversion performance to improve your content strategy and content marketing in real-time. In a single dashboard, you get targeting and A/B testing results, social media analytics, and conversion results.

Maximize investments and partnerships

Marketing teams can struggle to move their projects ahead with limited available bandwidth from their busy IT teams. Healthgrades ensures marketing succeeds by taking care of all the day-to-day tasks of content management in a complex platform. We handle everything from hardware and software maintenance to testing and performance optimization, security compliance, and more.

Our Content Management System’s decoupled architecture makes integration with enterprise, CRM, marketing automation, and analytics platforms seamless. Leverage a growing library of pre-built connectors that are made available for immediate re-use across all implementations and instances.

Outrank your competition with strategic services

Combine Healthgrades’ dynamic content management system with our Web Strategy and Design Services to create websites that convert consumers into loyal patients. Our experience planning, designing, and developing websites helps maximize your investment and keeps your organization focused on combining business results with flexible, engaging design.

Learn about web strategy and design services

What makes Healthgrades the best hospital website solution?

  • We’ve built more hospital websites than any other company out there, and offer the strategy and design services to support your investment

  • Faster deployment times mean you can start seeing improvements in areas such as search ranking and consumer experience sooner

  • Marketers can launch and scale mobile-optimized experiences without overreliance on IT

  • Enjoy the simplicity of customized workflows, compliance control, managing a variety of digital assets, launching A/B testing and personalized experiences, and measuring results all from one dashboard

  • Trust our cloud-hosted, stable, scalable architecture that exceeds industry standards for security and offers easy API integrations and platform agnostic content delivery

Deliver dynamic web experiences that drive conversion

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