In the ultra-competitive world of healthcare, your hospital has a competitive advantage - an award recognizing your superior hospital quality. You worked hard for it, now let it work hard for you. These are 10 proven strategies that hospitals have used to leverage their achievements:
Your hospital website is a part of the patient's digital journey and must provide the right information at the right time.
Your awards provide a competitive differentiator. Displaying them prominently on your site can help strengthen your brand and drive new patients to your hospital.
Here are some examples of how to display your awards throughout your website:
Social media is a powerful marketing tool. When used strategically, it can make a huge impact on an online audience.
Your call-to-action (“CTA”) in social-media posts is very important! Be creative and try not to use short generic CTAs like “Learn more,” “Click here” or “Read more.” Instead, try "See how we did it" or "Look what we accomplished!"
See how one hospital generated thousands of likes with a social media campaign focused on their quality awards:
#(your hospital) #ExcellenceInQuality
A strong media campaign brings awareness to your hospital, influences patients to appoint, and adds credibility to your achievements. Get the best coverage by making it easy for the media to tell your story.
Your campaign should include:
Be sure to create a Press Center on your website to make all of the information easily accessible.
The easier you make it for the media, the more likely you are to receive coverage.
Create a direct-to-consumer campaign to let everyone know they have a nationally recognized hospital in their town, right down the street.
Direct outreach is a great way to establish relationships with the community and maintain ongoing patient relationships. Weave your achievements into your campaigns to make your message stand out. Some of the best ways to do this include your achievements on:
Find out how Healthgrades quality partners leverage proprietary CRM targeting algorithms to optimize campaign performance.
Your achievements are cause for celebration. Take the opportunity to recognize the people who made it happen and treat them to a nice event.
And the walls, lobby, the outside of the building, even your vehicles.
Give your patients peace of mind, your staff a source of pride, potential patients a reason to put you on their short list, and the community a reason to remember you! Publicize your awards throughout your hospital. Here are some examples of how you can promote your award in a decorative way:
Show your pride and showcase your awards beyond the trophy case. Having these awards in front of patients and visitors is a great way to spark conversations about strong quality outcomes at your hospital. Creative ways to wear your awards include:
Have patients, physicians, nurses, and hospital leaders share their experiences and stories. These stories can be shared through all marketing channels available including personal accounts of patient and physician stories.
Patients can tell a story about their care experience in a testimonial.
Nurses can describe how they help patients through their entire care journey and create strong quality outcomes along the way.
Physicians can talk about how the hospital supports their efforts to provide the best possible care and why they are affiliated with your hospital.
Hospital leaders can outline the organization's commitment to high quality with a focus on patient-centric care.
See how a hospital drove significant improvement in stroke and sepsis treatment.