1 Symphony and comScore Competitive Analysis of Doctor Office Visits (n=300,000), Adobe Analytics and CDC
Healthgrades.com partnerships help health systems:
Increase presence and differentiation with competitive intercepts and cross-promotion of your health system.
Drive conversion by using the Healthgrades call center and adding online appointment scheduling.
Acquire new patients and measure campaign impact.
In a specialty search result, your medical staff members rotate within your health system ad above the organic listings.
Engage healthcare shoppers with photos, video, and care philosophy.
Your health system has rich content, branding, and prominent calls-to-action.
Your health system is suggested within your competition’s profile.
Use the call center, powered by Healthgrades, to drive conversions.
Add Online Appointment Scheduling on our site and yours.
Adding Online Appointment Scheduling lets you cross-promote other providers in your health system when a desired appointment is not available.
Engage the largest audience of people looking for a doctor online
Reach an audience that is 40% more likely to be commercially insured versus typical health system patients1
Complement marketing tactics such as Facebook, Google, or SEM by reaching a distinct audience at a fraction of the cost
Benefit from 15 years of proven success — median 6:1 ROI on net new patients alone
We have found that Online Appointment Scheduling is a real game changer in terms of that patient convenience and a differentiator for us in a very competitive market, because our competition does not offer it.
Chuck Lewis, EVP, Chief Growth & Marketing Officer
Thomas Jefferson University & Jefferson Health
SEM and PDC are great complements to each other. SEM is for the top of the funnel information seekers, while PDC is for those closer to the point of decision. We have seen great results with both programs and feel you can’t have one without the other.
Brianne Clark, Senior Marketing Analyst
Augusta University Health
Patient Direct Connect Overview