Our team of healthcare marketing experts can become an extension of your marketing team:

Opportunity Identification

A complete picture of your market’s needs

At Healthgrades, we have access to the largest set of healthcare consumer data anywhere — and we know how to use it. From healthgrades.com to healthcare CRM, our powerful tools aggregate and organize data in an accessible, actionable way that informs both marketing and business decisions. Unmatched predictive modeling identifies consumers who are likely to need your care, and machine learning means your predictions get more powerful over time.

Strategy Development

Sophisticated strategy that capitalizes on every opportunity

Work with a marketing strategist and other industry experts to define your goals and measures of success, and determine how best to reach them. With decades of experience working exclusively with healthcare organizations, our team can set your organization on a path to excellence.

Campaign Implementation

Effective execution from an award-winning creative team

The team at Healthgrades translates data-driven strategies into relevant, resonant content that will get your audience’s attention and motivate them to act. You can rely on us to handle an end-to-end omnichannel campaign, support campaign optimization or marketing automation, or supplement work done by your own staff or an agency.

Performance Optimization

Comprehensive reporting to measure success and optimize future strategy

However you use our services, we can help you track the performance of all of your marketing efforts. Report on results at every level, from the broadest view to granular detail, and use what you learn to make your next campaign even better.

Full-service marketing capabilities

Strategy and Insights

  • Audience insights
  • Marketing Communications strategy
  • Web strategy
  • Media strategy
  • Content strategy

Search

  • Paid search
  • Listings management
  • Reputation management

Paid Media

  • Social media
  • Video
  • Mobile

Design, UX, and Content

  • Content marketing
  • Creative services
  • Email marketing
  • Direct response print marketing
  • UI & UX design

Technology

  • Website development
  • Microsites and landing pages
  • Health Risk Assessments (HRAs)
  • Marketing automation

Test and Measure

  • Tag management
  • Form and call tracking
  • Web analytics
  • Conversion optimization
  • Visualization and insights

Why partner with the Healthgrades Marketing Services team?

  • A unique combination of CRM insights, strategy development, and an award-winning creative team that brings your brand to life across all channels

  • Decades of experience delivering strong ROI for health systems

  • Performance and reporting optimization expertise and exceptional campaign tracking capabilities that measure success and fuel future strategy

  • Constantly evolving technology and partnerships that bring cutting-edge strategies within reach

The data segmentation project we completed with Healthgrades for sports medicine and orthopedics literally changed how we think about service line campaigns. Understanding our target segments better helped us discover patient stories that brought our campaign to life in every marketing channel from TV, radio and billboards to digital, social and search.

Beth Cisco - Hendricks Regional Health

Take your healthcare marketing to the next level.

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