See your patients in a whole new way

Discover insights that will generate successful strategies to drive engagement, build trust, and motivate healthy behaviors.

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Healthgrades CRM empowers health systems to:

Analyze

Opportunity analysis reveals key trends and priorities

Make sense of the market — and stay ahead of the competition. Leverage the power of the largest repository of American consumer healthcare data with in-depth, on-demand intelligence that helps you prioritize your efforts by service line and determine where to invest your marketing dollars.

Discover robust opportunity analysis

Predict

Powerful predictive models identify future needs

When you are able to easily identify consumers who are at risk for a medical event and predict your patients’ future health needs, you can design effective, data-driven strategies that encourage timely intervention and preventive care. Plus, save time and money by targeting only those most likely to use your services.

Explore powerful predictive modeling

Engage

Sophisticated campaign management tools support your team

Healthgrades CRM and integrated marketing automation enable better campaign management. Take advantage of true omnichannel programming to deliver personalized, precision-timed messages to every patient and consumer in your database. Reach them on the web, with digital advertising, through social media, via email and SMS, and in print, and then easily measure the success of your campaigns.

Learn about marketing automation

Inform

Performance reporting attributes real outcomes to your marketing efforts

See the objective measures that are relevant to your goals — and key to proving your impact. Track multiple levels of conversion and incorporate your encounter and financial data to demonstrate true ROI for omnichannel campaigns. Standard dashboards track key performance indicators across all marketing efforts, and the health system as a whole.

View omnichannel performance reporting

What makes Healthgrades the best healthcare CRM solution?

  • 30+ years of experience and more healthcare CRM implementations than anyone else

  • Insights from healthgrades.com about local market search trends and demand by specialty inform smart decision-making

  • Healthgrades predictive models, fine-tuned over thousands of campaigns, identify your target audience with 3-5x greater accuracy than traditional targeting methods

  • Fully integrated support services and optional Healthgrades Marketing Services help you make the most of your CRM

  • Seamless omnichannel performance tracking uses real-time results to drive continuous improvement

Certifications & Compliance

HITRUST

Healthgrades CRM and its underlying data platform1 are HITRUST CSF Certified. These platforms have met key regulatory and industry-defined requirements for appropriately managing risk.

1) Healthgrades Enterprise Data Platform

HIPAA

Healthgrades CRM is fully HIPAA compliant and leverages only HIPAA compliant cloud-based solutions to ensure the privacy and security of patient data.

CRM is highly efficient, it’s data-driven, and we have accountability that we’ve never had before.

Chuck Lewis, EVP, Chief Growth & Marketing Officer

Thomas Jefferson University & Jefferson Health

Engaging patients and families with our expert pediatric care is an important part of the Augusta University Health brand experience, and with CRM we are able to nurture those connections throughout our system and at every step of the consumer and patient journey.

Karla Leeper

PhD Executive Vice President for Operations Children’s Hospital of Georgia

With CRM, we identify patients and prospects on the front end, so we know who they are before they even come to our website

Samantha Ross

Marketing Supervisor
Ochsner Health System

CRM data is helping inform new marketing activities for us, and showing us what works and what doesn’t

Neal Linkon

Director, Marketing Operations
Children’s Hospital of Wisconsin

Featured

Top 10 CRM plays to help your marketing offense score points

A strategy guide that will help your decision-making and help you win market share.

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You’ve found the right audience and motivated them to make an appointment.

Make sure they choose your health system through Patient Direct Connect.

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Don’t just reach your patients. Captivate them.

Make the connection