A CRM platform can be instrumental in identifying market opportunities and determining where to invest your marketing dollars.

Gain new insights about your market, make smarter decisions, and target more effectively with these three crucial methods:

01

Analyzing service lines

Prioritize those with the greatest opportunity by understanding year-over-year trends, estimating the value of growing a service line, and comparing the average financial value of a patient across service lines.

02

Profiling consumers in your market

Evaluate and select the types of audiences you want to target by understanding demographic and psychographic traits, examining utilization patterns, and assessing medical needs and financial characteristics.

03

Identifying hot spots

To optimize your campaign investments, identify areas where consumers will respond best to digital outreach and/or the best location for a new facility using geo-analysis and other tools within your CRM platform.

This is an excerpt from

Healthgrades’ Healthcare CRM Playbook: 10 plays to help you score big wins.

Don’t miss the nine other winning plays that will help you make smarter decisions and gain market share!

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