Download full client story
Dr. James Andrews is an internationally known and respected orthopedic surgeon recognized for treating some of the most high-profile professional and collegiate athletes in the U.S. However, Andrews Sports Medicine & Orthopaedic Center wanted to change the perception that they only serve prominent athletes and sought to attract a broader market.
To increase their appeal to 35 to 55-year-old “weekend warriors” and simplify appointment scheduling, Healthgrades incorporated responsive, mobile-first design, developed user personas from multiple data sources and implemented a streamlined 2-step physician search.
The new site’s key design elements of high-contrast, angled section separators capture the feeling of motion and speed, while the homepage’s bold, short messaging, confident typefaces, and striking photography engage users wanting “to aggressively pursue victory over injury.”
A Plan for Success
In depth market research, brand analysis, competitive analysis and user studies
User Personas + Strategy
User personas focused on needs, goals and priorities that guide website architecture
SEO content using the brand voice and focused on consumer needs
Wireframes + Design
Iterative wireframe and design process based on project goals and user behavior
Built on robust, flexible Wordpress CMS using HTML5 and CSS3
UX + QA Testing
Testing across devices and screen sizes, with a focus on the mobile experience
Step-By-Step Physician Search
A faster way to find the right orthopedic physician
Self-diagnosis leading to appointment request
Director of Marketing & PR
Andrews Sports Medicine & Orthopaedic Center
average time on site
bounce rate improvement
physician specific appointment requests (in only 3 months)
*Results based on a three-month time period post website launch, compared to the same time period the previous year.
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