Client Story

CRM Campaign Targets and Finds Cancers Across Region Shaylene Mordan & Teia Engel

Susquehanna Health used predictive modeling in their CRM to create a campaign reaching those patients most at risk for cancer. More than 6,000 patients were screened across two hospitals and seven practices. Learn more about how the campaign promoted their cancer centers’ reputation and quality, while also becoming a system-wide initiative that generated downstream revenue and ROI.

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