Client Story

Compete successfully with cost-effective patient acquisition

To compete effectively in their market, Lahey Health needed to pursue smart growth and  generate brand awareness with just 30% of its competitors’ advertising budget. They launched Healthgrades Patient Direct Connect (PDC), specifically targeting growth with commercially insured and female consumers. See how they generated more than 4,000 unique new patients and a 32% increase in the commercial payer mix by using PDC.

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