Captivating consumers through an engaging web experience



UPMC Susquehanna and Healthgrades designed a patientcentric experience through a new, simpler website that really stands out in the marketplace.

Download full client story


Wanting to better reach and serve its community, UPMC Susquehanna needed a new website to better reflect its recent brand update, create more engagement with patients and differentiate it from market competitors.


To provide UPMC Susquehanna with a well-optimized, patient-centric digital experience, Healthgrades conducted comprehensive brand and competitive audits, analyzed existing user behavior, led persona development workshops, and implemented a mobile-first responsive design.

Featuring bold typography, large images, subtle CSS animations, helpful iconography and a captivating homepage video background, the new site reinforces UPMC Susquehanna’s brand identity and delivers an engaging user experience with improved access to meaningful, action-oriented content.

A Plan for Success


In depth market research, brand analysis, competitive analysis and user studies

User Personas + Strategy

User personas focused on needs, goals and priorities that guide website architecture

Content Strategy

SEO content using the brand voice and focused on consumer needs

Wireframes + Design

Iterative wireframe and design process based on project goals and user behavior


Built on robust, flexible Wordpress CMS using HTML5 and CSS3

UX + QA Testing

Testing across devices and screen sizes, with a focus on the mobile experience

Doctor Finder

With suggestive search

Classes + Events
Including online registration and multi-date events

Blog that encourages sharing
Featuring filterable map and list



average time on site


bounce rate improvement


contact us form completions


class registrations

*Results based on a three-month time period post website launch, compared to the same time period the previous year.

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