Download full client story
Wanting to better reach and serve its community, UPMC Susquehanna needed a new website to better reflect its recent brand update, create more engagement with patients and differentiate it from market competitors.
To provide UPMC Susquehanna with a well-optimized, patient-centric digital experience, Healthgrades conducted comprehensive brand and competitive audits, analyzed existing user behavior, led persona development workshops, and implemented a mobile-first responsive design.
Featuring bold typography, large images, subtle CSS animations, helpful iconography and a captivating homepage video background, the new site reinforces UPMC Susquehanna’s brand identity and delivers an engaging user experience with improved access to meaningful, action-oriented content.
A Plan for Success
In depth market research, brand analysis, competitive analysis and user studies
User Personas + Strategy
User personas focused on needs, goals and priorities that guide website architecture
SEO content using the brand voice and focused on consumer needs
Wireframes + Design
Iterative wireframe and design process based on project goals and user behavior
Built on robust, flexible Wordpress CMS using HTML5 and CSS3
UX + QA Testing
Testing across devices and screen sizes, with a focus on the mobile experience
With suggestive search
Classes + Events
Including online registration and multi-date events
Blog that encourages sharing
Featuring filterable map and list
average time on site
bounce rate improvement
contact us form completions
*Results based on a three-month time period post website launch, compared to the same time period the previous year.
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