Captivating consumers through an engaging web experience

 

Client


UPMC Susquehanna and Healthgrades designed a patientcentric experience through a new, simpler website that really stands out in the marketplace.

www.susquehannahealth.org



Download full client story

Situation

Wanting to better reach and serve its community, UPMC Susquehanna needed a new website to better reflect its recent brand update, create more engagement with patients and differentiate it from market competitors.

Solution

To provide UPMC Susquehanna with a well-optimized, patient-centric digital experience, Healthgrades conducted comprehensive brand and competitive audits, analyzed existing user behavior, led persona development workshops, and implemented a mobile-first responsive design.

Featuring bold typography, large images, subtle CSS animations, helpful iconography and a captivating homepage video background, the new site reinforces UPMC Susquehanna’s brand identity and delivers an engaging user experience with improved access to meaningful, action-oriented content.






A Plan for Success

Research

In depth market research, brand analysis, competitive analysis and user studies

User Personas + Strategy

User personas focused on needs, goals and priorities that guide website architecture

Content Strategy

SEO content using the brand voice and focused on consumer needs

Wireframes + Design

Iterative wireframe and design process based on project goals and user behavior

Development

Built on robust, flexible Wordpress CMS using HTML5 and CSS3

UX + QA Testing

Testing across devices and screen sizes, with a focus on the mobile experience


Doctor Finder

With suggestive search







Classes + Events
Including online registration and multi-date events







Blog that encourages sharing
Featuring filterable map and list





Results

+11%

average time on site

39%

bounce rate improvement

+287%

contact us form completions

+11,300%

class registrations

*Results based on a three-month time period post website launch, compared to the same time period the previous year.

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