Building a brand beyond Boston

 

Client


Southcoast Health and Healthgrades worked together to create a new website that offers more personalization throughout the user experience.

www.southcoast.org



Download full client story

Situation

Having recently rebranded, Southcoast Health wanted to amend the public perception that the best healthcare could only be found in Boston. However, their website lacked the presence to impactfully convey this message.

Solution

By researching and defining user behavior in the market, our team aligned specific consumer needs to the Southcoast Health brand, surfacing key site functions. Primary features included a site-wide integration for doctors, services and locations, as well as the user ability to personalize website experiences.

Through in-depth design and development, Healthgrades created an online experience that presents Southcoast Health as a caring, leading healthcare provider in New England.






A Plan for Success

Research

In depth market research, brand analysis, competitive analysis and user studies

User Personas + Strategy

User personas focused on needs, goals and priorities which guide website architecture

Content Strategy

SEO content using the brand voice and focused on consumer needs

Wireframes + Design

Iterative wireframe and design process based on project goals and user behavior

Development

Built on robust, flexible

UX + QA Testing

Testing across devices and screen sizes, with a focus on the mobile experience


Personalized Menu

Persistent throughout website experience

 








Doctor Finder

Integrated with doctor database and iOS/Android app





Location Search
Featuring filterable map and list





Results

+27%

pages per session

+95%

average session time

59%

bounce rate improvement

82%

overall traffic increase

*Results based on a six-month time period post website launch, compared to the same time period the previous year.

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