Download full client story
Having recently rebranded, Southcoast Health wanted to amend the public perception that the best healthcare could only be found in Boston. However, their website lacked the presence to impactfully convey this message.
By researching and defining user behavior in the market, our team aligned specific consumer needs to the Southcoast Health brand, surfacing key site functions. Primary features included a site-wide integration for doctors, services and locations, as well as the user ability to personalize website experiences.
Through in-depth design and development, Healthgrades created an online experience that presents Southcoast Health as a caring, leading healthcare provider in New England.
A Plan for Success
In depth market research, brand analysis, competitive analysis and user studies
User Personas + Strategy
User personas focused on needs, goals and priorities which guide website architecture
SEO content using the brand voice and focused on consumer needs
Wireframes + Design
Iterative wireframe and design process based on project goals and user behavior
Built on robust, flexible
UX + QA Testing
Testing across devices and screen sizes, with a focus on the mobile experience
Persistent throughout website experience
Integrated with doctor database and iOS/Android app
Featuring filterable map and list
pages per session
average session time
bounce rate improvement
overall traffic increase
*Results based on a six-month time period post website launch, compared to the same time period the previous year.
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