Client Story

Augusta Case Study: Double Your Patient Acquisition

Augusta University Hospital combines Healthgrades Patient Direct Connect (PDC) with search engine marketing (SEM), to target consumers actively shopping for healthcare. PDC impressions are very highly targeted, driving immediate encounters among patients new to the system. SEM campaigns work on a more massive scale, producing awareness of hospital services, helping produce additional encounters. See how these two fundamentally unique digital marketing outlets work together to create impressive results.

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