12/05/2018 in Blog
Healthcare organizations share a lot of goals, like getting and keeping patients, finding cost-effective ways to connect, and discovering whether or not their marketing efforts are having an impact. What they don't all have in common is the right customer relationship management (CRM) system to support these goals.
Whether you're delaying the decision to move away from an ineffective CRM system or hesitating to invest in one at all, you should know that your indecision has financial implications for your health system.
In this article, you’ll learn the opportunity cost of relying on traditional marketing instead of incorporating a data-driven CRM system, and how to respond when you hear common objections like, “We can’t afford this,” or “We aren’t ready.”
What are you risking without a top CRM system?