2019 Healthcare Observances Calendar

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01/01/2019 in Blog

As you begin planning your content marketing strategy for the new year, consider adding healthcare awareness and recognition dates to your editorial calendar. These observances provide an opportunity to bring awareness to important and timely causes, engage current and prospective patients, and promote your health system’s capabilities and strengths.

It’s important to note that there are hundreds of observances. It would be impractical to build all of these opportunities into your editorial calendar. Research the events that are most relevant to your community and determine if they help support your outreach or department utilization goals. Depending on your resources, choose a select number of marquee events to promote each month. Also, consider working closely with your clinicians to learn how these observances impact them and provide an opportunity for them to get involved as subject matter experts to produce content or help with promotion.

As the year goes on, make sure to measure the response of any targeted outreach. You can leverage the data for future planning, and work to increase the engagement and impact of your content marketing efforts.

Healthcare consumers are searching for information that is specific to their needs, and a well-executed content calendar with relatable topics will help you get connected. Guide your patient’s decision-making journey by starting the conversation with targeted information and support the experience by translating compassionate communication into quality care.

Health Observances and Recognition dates* for 2019:

January:

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February:

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March:

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April:

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May:

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June:

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July:

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August:

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September:

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October:

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November:

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December:

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*Select dates from the following sources:

  1. 2018 National Health Observances, National Health Information Center, Office of Disease Prevention and Health Promotion, U.S. Department of Health and Human Services, Washington, DC.
  2. American Health Care Association & National Center for Assisted Living Healthcare Observances Calendar. (n.d.). Retrieved December 1, 2017, from https://www.ahcancal.org/events/Documents/2017%20Healthcare%20Observances%20Calendar.pdf
  3. Cancer Awareness Calendar. (n.d.). Retrieved December 19, 2018, from https://www.cancer.org/about-us/who-we-are/cancer-awareness-calendar.html